What should I hashtag in my IG (Instagram) posts?
People love searching by #hashtags and it’s easy to see why. Hashtags make it easy for potential clients to find your story in their search for inspiration. Looking at buying a new drone with a camera? Check out the #drone hashtag on IG, or maybe you are wanting to see different types of clocks, #clocks is for you.
Depending on the client and their goals, we take different approaches when posting and hashtagging.
For local businesses with no overseas shipping, we like to keep things relevant and local. We want local people to find our page not people on the other side of the pond!
For Influencers, we like to keep hashtags broader posting more popular Instagram #hashtags as well as locations as they visit them. We are wanting universal stardom so we need to keep it broad!
The first step with any post is research. With your future posts research what people are posting and how much engagement they are getting. You will quickly notice people who are getting large amounts of engagement for posts which are similar to yours and analyse and understand why they get more engagement than others.
Look at what people in your marketplace are hashtagging similar photos and always be relevant. Don’t #hashtag love if you are putting out hate!
Obviously, there are many other factors that go into how people engage, it’s not just #hashtags, but they are an element of the algorithm you can exploit if you know how to use them wisely.
#winningformula #digitalmarketing #marketing
If you are looking to get famous 😎😎 on Instagram here are some of the most popular hashtags from the year that was..
