A customer taking notice of an email, finding that it is interesting or important is the first, and some suggest, most important part of any mass email out.
Wow! You have got this far! If this was an email, 83% of you would not have got past the subject line!
A further 10 – 15 percent would of stopped reading at “Attention!” so you are now in a minority! Of the remaining few percent only a very small number would get to this point and even if they did even fewer will take notice, most people would intentionally disregard the information by now and have moved on to something else!
Things you need to consider with your future email marketing.
– View open rates
– Find what your customers clicked on
– Find where your customers scrolled to
– Find out how long they were at the targeted places
– Find out where they went at the end
– Reposition and optimise all of the above and go again!
Is your business just guessing what is working? Let us do your email marketing for you!
